Harlow & Summer is an exciting fashion label based in South Africa that provides elegant and sophisticated garments for women. With the global rise of technology and social media, Harlow needed a functioning website to align with the goals of the business and the proposed target audience, ultimately increasing the company’s reach and boost sales. Harlow approached Bermont to design a website that functions as a powerful marketing and communications tool to attract clients, generate sales, and position itself as a leader in the fashion industry. Working together we established a roadmap of development and business requirements for Harlow’s new ecommerce store that would successfully launch their new digital endeavor.
Bermont worked hand in hand with the team over at Harlow & Summer to establish how best to engineer the site to both increase efficiency and ensure its sustainability moving into the future.
Bermont established the following operational requirements:
In order to market these beautiful products, the design of the store had to match the look and feel of the brand. Before Bermont could move forward with the necessary development phase we had to formulate a design plan for the site to match that of the brand identity.
With all the foundations in place our development team could begin constructing the site. Our Shopify and WordPress developers molded the site around Harlow’s brand identity, creating custom ecommerce templates and themes encapsulating the essence that is Harlow & Summer.
With the necessary structural and design elements in place and the site ready to go, the last item on the list was to optimize the site structure and web performance through Search Engine Optimization (SEO) implementation. The optimization phase allowed Harlow & Summer to reach a broader target market in addition to improving the performance of the site ensuring the best user experience for their customers. The process consisted of:
The website was tailored to Harlow’s needs and was built so that future changes are simpler and faster to implement, reducing inconveniences and downtime. We are proud to have worked with such an amazing team and helping the Harlow & Summer brand broaden its reach and continue to grow and achieve success.